IPL: Sony to make serious regional pitch

first_img SHARE SHARE EMAIL promotions and offers × Sony Pictures will strengthen its regional presence for IPL 2017, starting on April 5, by showcasing customised local campaigns in Tamil, Bengali and Telugu. This is part of its outreach strategy for the tenth season.Krishnan said the network has on board a panel of expert commentators to deliver ball-by-ball account of every game and explain the nuances.This team will also capture local sentiment to engage viewers and increase penetration amongst newer audiences.Banking on Tamil Nadu’s love for the game, the network will continue to integrate Tamil feed this year. It has also launched a national campaign of ‘10 Saal Aap-ke Naam’ in Tamil, aimed at connecting with its viewers, Krishnan said.Though Chennai Super Kings (CSK) has been out of the T20 Indian Premier League (IPL), the short-format cricket game, Prasana Krishnan, EVP and Business Head, Sports Cluster, Sony Pictures Networks India, is sure of strong viewership from the State.CSK did not figure in the 2016 edition following a two-year ban, but Tamil Nadu accounted for the largest number of viewers after Maharashtra and Andhra Pradesh, he said.The ninth season last year had clocked 361 million viewers.The Tamil commentators team includes Pattabhiraman, Hemang Badani, VB Chandrasekhar, S Ramesh and KV Sathyanarayanan, he said.This year the English feed will be available on Sony SIX channels while Tamil, Telugu, Bengali and Hindi feeds will run on Sony ESPN channels. Sony Max will exclusively broadcast the Hindi feed, Krishnan said. COMMENT March 24, 2017 Confident of big TN viewership even in the absence of CSK from the tourney Prasana Krishnan, EVP and Business Head, Sports Cluster, Sony Pictures Networks India at a press conference in Chennai on Friday Bijoy Ghosh   –  Bijoy Ghosh SHAREcenter_img IPL 2017 branding and design Published on Prasana Krishnan, EVP and Business Head, Sports Cluster, Sony Pictures Networks India at a press conference in Chennai on Friday Bijoy Ghosh   –  Bijoy Ghosh cricket event management COMMENTSlast_img read more

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Xiaomi Redmi Note 4 goes out of stock again, next sale set for May 19

first_imgXiaomi Redmi Note 4 becomes the most shipped smartphone in India in Q1 of 2017. The report comes from a trusted source — IDC. Even just a few days ago, the smartphone was only available via flash sales in the country, however, as and when Flipkart Big 10 Sale kick started on May 14, it got the Xiaomi Redmi 4 available for open sale. However, which went out of stock in just a few minutes. After the day 1 sale, the Redmi Note 4 was up for sale on Wednesday, but, similar was the case again. Now, Flipkart shows that the next open sale of one of the most popular phone of the year (can’t really deny that) will go up for sale again on May 19.To recall, Xiaomi Redmi Note 4 was announced in three variants — 2GB RAM with 32GB storage, 3G RAM with 32GB inbuilt storage and lastly, 4GB RAM with 64GB internal storage capability. To bring it to your kind notice, all three variants are available in India, exclusively on Flipkart, however, currently out of stock. Next sale of all the three variants will commence tomorrow, May 19. Also, the smartphone is available in four colour variants — gold, grey, matte black, and silver.Also Read: Xiaomi Redmi Note 4 becomes the most shipped smartphone in India in Q1 2017: IDCTaking a quick glimpse at the specifications of the Redmi Note 4, the device runs MIUI 8 based on Android 6.0 Marshmallow, is powered by a Snapdragon 625 SoC, 4100mAh battery and sports a 5.5-inch full-HD display. On the camera front, the Xiaomi Redmi Note 4 sports a 13-megapixel camera on the rear, while features a 5-megapixel sensor as the selfie snapper. As per the pricing details, Xiaomi Redmi Note 4 with 2GB RAM/32GB storage variant is available at Rs. 9,999, 3GB RAM/32GB internal storage model is priced at Rs. 10,999, while the 4GB RAM with 64GB storage model is priced at Rs. 12,999.advertisementThe latest report by IDC also highlights that Xiaomi is the second largest smartphone manufacturer in Indis with healthy 39.8 per cent sequential growth in Q1 2017 in the past few quarters. The report further states, “Two new launches – Redmi Note 4 and Redmi 4A, in the first quarter of the year not only drove the volume growth for Xiaomi but also helped vendor to lead online smartphone shipments with 40.6 per cent share.” “About 51.4 per cent share of the smartphone shipments in India are occupied by the Chinese smartphone makers in the first quarter of 2017,” adds IDC report.Also Read: Xiaomi Redmi 4 with Snapdragon 435 processor, 4100mAh battery launched starting at Rs 6,999 It is said that in the first of quarter of 2017, Redmi Note 4 became the highest shipped smartphone in India and has reportedly replaced the Samsung Galaxy J2 which was the top model back in Q4 2016. The IDC report notes, “Direct internet channel (vendor selling from their website) captured 4 per cent of the market share in Q1 2017 from the negligible share in Q12016. Xiaomi’s efforts for operating the Mi.com and frequent short supply of its devices with eTailers were the key reasons for the shift of Indian consumers buying from the vendor website.”last_img read more

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