Johannesburg, Monday 19 March 2018 – Brand South Africa will, from 19-21 March 2018, engage with South African citizens living in Australia. In executing its mandate to position the country positively and manage its reputation, Brand South Africa participates in and organises a series of engagements with citizens both domestically and internationally. These engagements are aimed at highlighting the status of the Nation Brand while encouraging citizens to become brand ambassadors and rally behind efforts to strengthen the country’s reputation and profile. Through this, it is anticipated that South Africans can become citizens who actively play their part in this national endeavour. Explaining the importance of South Africans in the diaspora, Brand South Africa’s CEO Dr Kingsley Makhubela says, “South Africans living abroad are one of the most important constituencies because of their ability to promote and profile the country positively. “As part of the engagements in Perth, Brand South Africa will share information on of the performance of the Nation Brand. Through this process it is anticipated that these Global South Africans can be encouraged to fly the South African flag and therefore contribute to collective efforts to promote South Africa as a globally competitive business and tourist destination.” Brand South Africa is the custodian of South Africa’s image and reputation and is targeting the 180,000 South African immigrants in Australia, to define their own niche and contribute to the promotion of their country there. Interviews can be arranged with identified spokespeople.
Real talk: the classic 20% crop Title Safe is completely unnecessary for the modern editor. Here’s why.If you’ve spent a lot of time in the industry, odds are you’ve heard about the term title safe. Some editors will swear by adhering to default title-safe guides — but should a modern video editor follow them? Let’s take a look at title safe and discuss why you may not need to use this old-school method of laying out text.What Is Title Safe?Title safe is/was a designated area inside a video frame in which you could place text without worrying about the words getting cut off by the edges of the TV. Every major video editing application has title-safe guides that will pop up over your image so you know that your text is in the designated safe area. Many editors still stick to these standards. You will typically see a title-safe guide and an action-safe guide pop up together.The title-safe guide will be the inner box and the action safe will be the outer box. As the name implies, title safe is the area where titles are supposed to go, and the action-safe area is where any important moving parts should be. However, these guides are flawed. To understand this, we need to take a step back into the not-so-distant past.In the days of tube-based TVs, a TV set would use a picture tube to project the image onto the screen. Inside the picture tube was a series of magnets that, over time, would wear out, resulting in a cropped and warped image known as pin-holing. It was a common problem, and it stands to reason that broadcasters would want to keep all text away from the edges of the frame.So, in 1961, SMPTE issued SMPTE RP 8, which created a 20% cropping guide for broadcasters to place their titles in. This would ensure that 100% of the viewers at home could still see the titles. However, it’s not the 60s anymore.(Almost) Nobody Uses Picture Tube TV SetsImage via ShutterstockAs of 2014, 80% of all households have HDTVs. Out of those households, 75% of HDTV households watch video primarily on an HDTV. HDTVs, unlike digital projection TVs, don’t use tubes to project their image. Instead, HDTVs use pixel-based technology that doesn’t degrade over time. This means that image cropping stays consistent and certainly won’t dip down into the 20% default crop for title-safe areas. Overscan: Reinventing the Title SafeThat’s not to say that HDTVs don’t crop. HDTVs have a cropping issue as well, but it’s not quite the same as the cropping issue found in old CRT televisions. Most modern HDTVs have a small 3% crop inwards, known as overscan. The reason for this: some broadcasters simply leave garbage pixel information on the edges of the frame. Sometimes broadcasters will put important broadcasting data into the edges of the frame, known as a blanking area, so it would stand to reason that a audience doesn’t want to see distracting blinking pixels on the top of their screen.Overscan example from Engadget. Notice the black and white vertical line at the top left of the image? That is an example of a blanking area.While this cropping is annoying, most modern TVs allow users to change to a 1:1 pixel mapping, which will get rid of the overscan cropping. However, most HDTVs have overscanning by default, meaning there’s a good chance that your audience is watching an overscanned image at home. Side Note: This is why modern video games make you set the boundaries of your image frame when you log in for the first time. Notice how even ESPN’s logo only fits within the 10% action-safe box, not the 20% title-safe area.In an effort to address overscanning issues, and the shift from SD to HD in 2008, the SMPTE ST 2046-1 broadcasting standard was introduced. It stated that the new standard for HD broadcasting was a 93% crop action safe and a 90% title safe. This accounts for overscanning, only without the absurd 20% title-safe crop that was the broadcast standard in 1961.However, most editing applications will have the old 20% crop title safe and 10% action safe as default. This is simply unnecessary for modern editing. You can change the default percentages to 93% and 90% respectively in most major video editing applications. Here’s a look at the difference created by the new title-safe margins.The TakeawayThe biggest takeaway from this should be that the classic 20% title-safe crop is unnecessary for modern editing. In fact, if you’re using a 20% default title safe as your guide, you’re continuing to use standards that were around from before we landed on the moon! If you simply adhere to the SMPTE standard 10% title-safe crop, your audience will still see your titles.For more information on this change in the industry, check out the TV Safe Area Redefined white paper from NAB.Should we be adhering to old title-safe standards? Share your thoughts in the comments below!
Olympian and five times world boxing champion Mary Kom couldn’t hold her tears watching her story on big screen and broke down in Priyanka Chopra’s arms.Mary Kom breaks down in Priyanka Chopra’s armsThe occasion was a special screening of recently released biopic on the boxing champ. Film’s actors Priyanka Chopra and Darshan Kumaar were present at the event along with director Omung Kumar. Mary Kom came along with her husband Onler and sons Rechungvar and Khupneivar.During felicitation Mary got emotional and cried in Priyanka’s arms. Priyanka, who has received much appreciation for the movie consoled the Olympian.Mary Kom and her husband Onler with Priyanka Chopra, Omung Kumar and Darshan KumaarPriyanka at an event recently said, “If we were to look at what Mary has given back to the society through her grit and work, even if she was paid a billion dollar per minute she would still be underpaid. Just because it makes for great irony to highlight the plight of sportswomen in India, does not justify comparing our salaries to point out the sad state of Indian women sports in India. I and the film makers at least have brought the story to the forefront in the best way that we can. We are on the side of asking for better conditions for sportswomen like Mary in India….not the other side. I think one should appreciate this effort not negate whatever little difference we will make to highlight these issues through our film.”The movie has been well-received by audience and critics and ha crossed the danger mark of Rs 40-crore at the box-office.advertisement
Eastern Massachusetts and most of Rhode Island were bracing for as much as 18 inches of snow, with snow falling at a rate of 3 inches per hour possible. The National Weather Service warned of wind gusts hitting near 70 mph.The Eversource electric utility said more than 5,500 homes and businesses were without power at midmorning Thursday in Provincetown, Massachusetts, on the outermost tip of Cape Cod, which was being lashed with hurricane-force wind gusts.Connecticut Gov. Dannel P. Malloy said more than 100 warming centers have been opened in 34 towns across the state. Connecticut has 634 state plow trucks and 250 contractors working to clear the highways.The massive storm began two days ago in the Gulf of Mexico, first hitting the Florida Panhandle. It has prompted thousands of canceled flights, shuttered schools and businesses and sparked fears of coastal flooding and power outages.Wind gusts strong enough to cause downed trees and power lines were predicted in places where the National Weather Service has issued blizzard warnings. They include the Delmarva Peninsula, which includes parts of Delaware, Virginia and Maryland; coastal New Jersey; eastern Long Island, New York; and coastal eastern New England.More than two-thirds of flights in and out airports in the New York City area and Boston were canceled. The airline-tracking site FlightAware reported more than 3,200 canceled flights within, into, or out of the United States on Thursday morning.The situation @LGAairport right now, all flights #Cancelled or #Delayed pic.twitter.com/TQxSXRpzpB— Simon Druker (@Simon_Druker) January 4, 2018The storm shut down much of eastern Virginia, but some people were taking it in stride.Mark Schoenenberger, 45, a NASA engineer who lives in Norfolk, Virginia, put on his cross country skis so he could make a half hour trip to the bagel shop for some breakfast for his family.“It’s like ’Yay, I get to go out,” he said.The only concern he seemed to have was telecommuting while his kids were home from school. But “it’s just noise,” he said.In Norfolk, Virginia, Jonathan Rogers and his brother, Jason Mitchell, got stuck in the snow at least twice while driving home Thursday morning after working the overnight shift at a local hospital.“I was not staying,” said Rogers, 30, a floor technician. “I said the storm is not going to bother me.”The storm will then be followed by a wave of bracing cold.“We think there are going to be scattered records broken for low temperatures,” said Peterson, adding how the weather service expects 28 major cities across New England, eastern New York and the mid-Atlantic states will have record low temperatures by dawn on Sunday. A man shields himself from gusty winds as snow falls on him at the Cheesequake Service Station along the Garden State Parkway during a snowstorm, Thursday, Jan. 4, 2018, in South Amboy, N.J. The New Jersey Shore, which has been experiencing deep cold weather to start the new year, is under a winter storm advisory. (AP Photo/Julio Cortez) HARTFORD, Conn. — A massive winter storm swept from the Carolinas to Maine on Thursday, dumping snow along the coast and bringing strong winds that will usher in possible record-breaking cold.Up to 18 inches of snow was expected in eastern New England. Blizzard warnings and states of emergency were in effect, schools and government offices closed for the day, thousands of flights were canceled and motorists were warned to be careful as conditions worsened. Shelters were open as officials worried about power outages leaving people without any heat.People who take to the roads are in for an “ugly, long commute” New York Gov. Andrew Cuomo said.North Carolina authorities said two people died during the storm when their pickup truck ran off a snow-covered road and overturned into a creek Wednesday night in Moore County, which wasn’t expected to get any snow. The North Carolina Highway Patrol responded to 700 collisions and 300 other calls for service during the storm.In New Jersey, Orlando Igmat’s car got stuck in a snowbank along the Garden State Parkway in Tinton Falls on Thursday morning as he drove to work at Verizon. He had to wait a half hour for a tow truck to pull him out.Related articles:Schools, businesses shuttered as Atlantic Canada braces for powerful storm‘My feet hurt’: Winter snowstorm blasts coastal SouthWinter storm scatters sleet, ice and misery around the South“I just skidded on the road and then stopped me here so I can’t move right now anymore,” he said. “I didn’t expect it (the storm) was going to be a heavy one. That’s why I went to work today. I’m going to stay in a hotel tonight.”Ankle deep snow and wind gusts approaching 50 mph (80 kph) covered Maryland’s Ocean City Boardwalk, which was under a blizzard warning Thursday. Commuters travel on the southbound side of the New Jersey Turnpike during a snowstorm, Thursday, Jan. 4, 2018, in Woodbridge, N.J. The New Jersey Shore, which has been experiencing deep cold weather to start the new year, is under a winter storm advisory. (AP Photo/Julio Cortez) State and local officials urged residents to prepare for possible power losses and stay home so crews can clear streets and roads of what could be as much as foot or more of snow in some places. There were concerns in Boston and elsewhere that if roads aren’t properly cleared, they could freeze into cement-like icy messes by Friday, given the expected low temperatures. In other areas, plummeting temperatures already have caused water mains to burst.The storm has resulted in thousands of canceled flights at major airports such as Boston’s Logan International Airport and New York’s LaGuardia Airport and disrupted the schedules at regional airports.Amtrak planned to operate a modified schedule between New York and Boston on Thursday. Northeast Regional Service between Washington, D.C., and Newport News/Norfolk, Virginia, was canceled for Thursday.The coastal Southeast got a rare blast of snow and ice on Wednesday. Schools were shut down just months after hurricane threats. In Charleston, South Carolina, the weather service reported 5 inches of snow, enough for Chris Monoc’s sons, ages 4 and 2, to go sledding outside their home.“They probably will be teenagers the next time something like this happens, and that’s kind of sad,” Monoc said. “But we’ll enjoy it while it’s here.”Schools, businesses shut down as Atlantic Canada braces for stormAn Environment Canada meteorologist says a powerful winter storm that’s closing in on Atlantic Canada could unleash several different kinds of weather throughout the region.Ian Hubbard says New Brunswick, Nova Scotia, PEI and parts of Newfoundland and Labrador could see heavy rain, ice, snow, blizzards, strong winds and storm surges.He says the storm should move in this morning, with the worst of the wind, rain and snow being felt later this evening.Nova Scotia could see up to 50 millimetres of rain, possibly causing localized flooding.All of New Brunswick is under a winter storm warning and the central and northern parts of the province could see roughly 40 centimetres of snow, along with wind gusts of up to 90 kilometres an hour in some areas.PEI is also expected to be hit by fierce winds and up to 25 centimetres of snow before it changes to rain in the evening. That could knock out power in many areas.School boards in Nova Scotia and on the Island cancelled classes even before the system arrived. Some businesses also closed for the day and dozens of flights at Halifax Stanfield International Airport were cancelled. __Collins reported from Glastonbury, Connecticut. Associated Press writers Ben Finley in Norfolk, Virginia, Martha Waggoner in Raleigh, North Carolina, and Julio Cortez in Tinton Falls, New Jersey, contributed to this report.