Modern Data Center: The Secret’s in the Software

first_imgDigital transformation is everywhere, and it’s a critical point in IT evolution—but there’s a whole ecosystem of companies that are forming, not transforming, and starting from scratch with their own modern data centers—using both open source and proprietary software.A great number of today’s established data centers rely heavily on virtualization. And while virtualization has simplified consuming infrastructure and built an era of “software-defined” everything, new IT shops are driving data center strategy differently. This is largely through the evolution of applications and the impact of cloud.Filling a data center with hardware and applying a software abstraction layer making it software-defined or cloud-like today is easy. But, applications running on single systems are being replaced with applications promoting scale-out behaviors. Serving this cloud-native landscape means applications are more opinionated, having more dependencies and more specific requirements. Simply assigning IP addresses to virtual machines no longer fulfills an application’s networking needs. Persistence layers introduced because of abstraction may prove inefficient and increases complexity. In this world, resource efficiency is important and control-plane integration among components wins over data-plane abstraction.Modern organizations as well are relying on these new applications for growth and competitive edge. The benefit of emerging open source and cloud-native applications is real and embracing software-based infrastructure is critical to future IT strategies. For some pioneers the future is now, embracing an incremental evolution of tools and platforms focused on software in the data center.Software is driving significant change in modern data centers. Organizations with a “build your own” thought process are avoiding hardware-based limitations and rapidly innovating by pairing commodity-based infrastructure or cloud services with freedom and flexibility from software infrastructure. Layers of abstraction and complexity get replaced with orchestration among highly integrated, purpose-built and composable tools. Applications become separated from their operating system and are run from portable containers. Platforms make applications more powerful through bridging domain specific needs with infrastructure services like storage. Open source and DevOps serve as the lifeline providing the glue and integration necessary to automate these environments. And we turn to software to drive software-based infrastructure instead of abstracting heterogeneous hardware.Down the road, even physical data centers will become completely agile. Software will help operate software and snowflakes will become a thing of the past. Consuming infrastructure services will become the new norm instead of managing cloud and physical data center resources. This will enable the emergence of more intelligent management of applications that brings efficiency to the modern data center. Whether involved in digital transformation or not, right now organizations and vendors are shaping what’s possible in this new software-based world.The moving pieces in IT today will lead all organizations to a modern data center at some point. It will look different for different companies and different industries, but once the ability to consume software becomes mainstream instead of a highly specialized skill, we’ll see the modern data center take off.last_img read more

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Dell EMC Data Protection for VMware Cloud™ on AWS

first_imgIntroducing a Single Product to Bundle Data Protection with VMware workloads in Amazon!As more organizations continue to move applications and data to the cloud, the value of data protection is now more important than ever. Solid and reliable data protection workflows guarantee data is always available and ready for recovery when needed, and ensures little to no downtime for our customers’ business operations. For our customers virtualizing with VMware in the cloud, Dell EMC makes it easy to now protect VMware workloads on Amazon Web Services (AWS) with an all-in-one bundle that is cost effective and provides simplicity in purchasing and management.Top Customer Advantages of the Dell EMC Data Protection for VMware Cloud™ on AWS” Bundle: Purchased as a single product that includes all necessary Dell EMC software for backing up and recovering VMware Cloud on AWS workloadsSimilar to VMware Cloud on AWS, bundle is priced on a per host subscription model1 or 3 year subscriptions are available for flexible procurement optionsIndustry leading Data Domain deduplication to reduce backup storage capacity needsvSphere integration and attractive pricing that makes it painless to protect VMware Cloud™Top Partner Advantages of the Dell EMC Data Protection for VMware Cloud™ on AWS” Bundle: Simplifies sales campaign by providing one complete solution to sellImproves sales cycle by reducing number of resources that need to be engagedEnables partners with upsell opportunities by selling more value with pre-bundled solutionTop Solution Benefits of Running Dell EMC Data Protection for VMware Cloud™ on AWS:Proven enterprise data protection for the enterprise public cloudSeamless integration with on-premises data protectionIndustry’s best-in-class deduplication leads to lower consumption costsProtects VMware workloads on AWS storage for increased resiliencyNatively integrates into VMware management tools for the ultimate automation experienceWays to Learn More:Get a deep dive about Data Protection for VMware hereCheck out the announcement of VMware Cloud on AWSDownload and review the latest assets from this announcement on the Partner Enablement Center.Questions? Email us at [email protected] are excited to go big and win big with you this year! Good selling!last_img read more

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Celebrating the Many Faces of Customer Experience

first_imgIn Hopkinton, Howard Elias, President, Dell Services and Digital, shared his perspective on how providing a great customer experience is critical to helping our customers accelerate their digital transformations. In addition, special guest Tedy Bruschi talked about the importance of culture within a winning team. And he should know…he played all 13 seasons of his NFL career with the New England Patriots and has three Super Bowl Championship rings to prove the value of teamwork in providing the ultimate fan experience! You can get a glimpse into some of my favorite highlights from this year’s CX Day activities in the pictures below. We’re living in the “Age of the Customer,” a time when the customer experience is overtaking price and product as a company’s key brand differentiator. In fact, it’s been estimated that 85% of a customer’s decision to purchase is based solely on their current and previous customer experience!At Dell Technologies, we’ve always known our customers expect more than industry-leading solutions and services when they partner with us. They also expect an industry-leading experience and relationship that helps accelerate their business. It’s this value-driven relationship that has quickly become the ultimate prize for companies large and small – and you can’t have great relationships without great people.That’s why we take time each year on Customer Experience Day (CX Day) to celebrate our team members who are making it real for our customers every day. And I’m not just talking about our incredible sales teams who are on the front line with customers. I’m also talking about teams including delivery, operations, manufacturing, IT, legal, finance, marketing, and so many more. Teams that are often behind the scenes, but critical to ensuring our customers have a seamless experience with our solutions and business processes.Put simply, every connection counts!This year at Dell Technologies, we’re celebrating CX Day in more than 80 sites in 20 countries across six continents. While festivities will roll on through mid-October, our largest events took place last week in Round Rock, Texas and Hopkinton, Mass.In Round Rock, I was joined by chairman and CEO Michael Dell for a discussion on our customer-first culture, which is how we know we’ll win today and in the future. We were also joined by Olympic champion, author and philanthropist Lindsey Vonn, who shared her perspectives on perseverance and grit – including how she is working to instill these traits in young girls through the Lindsey Vonn Foundation. Empowering future generations is something I’m particularly passionate about, and turns out many of our customers share this passion, too. In fact, we’ve found our commitment to social impact adds another dimension to the customer experience by cultivating deep customer relationships – and better yet, the more we partner, the more impact we can create.  As we celebrate #DayoftheGirl this week, we encourage more strong voices to inspire future leaders and drive positive change.center_img If you also celebrated CX Day this year, I hope you came away as inspired as I was about the role each of us plays in enabling our customers’ missions and work. Our customers are changing the world, and at Dell Technologies, we couldn’t be prouder to be a trusted partner on their journey.last_img read more

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Tech Data Paves Path to Success for Reseller Partners

first_imgNote: this blog was guest authored by Shannon van den Bosch, Manager of Vendor Business at Tech DataTech Data is one of the world’s largest IT distributors and solution aggregators. Leading technology companies engage us for supply chain, logistics, warehousing and technical services. We also help resellers design and deliver competitive IT solutions that meet the unique requirements of their customers by providing servers, workstations, hyper-converged infrastructure, and other offerings from our partners such as Dell Technologies.Competition in the IT reseller business is fierce. Resellers bid against each other for jobs — often against the partner vendors whose hardware, software and services they use to create solutions. To help resellers thrive amid these dynamic challenges, we educate them about emerging technologies and help them identify and maximize sales opportunities. Our employees have found that it’s often easier to meet these requirements by partnering with Dell Technologies due to the comprehensive portfolio which simplifies solution designs. Furthermore, the complimentary marketing and education services available from the partner portal minimize costs, save time and increase agility — for our teams and for our partner customers.Generating demand with fewer resourcesFor example, many resellers have an abundance of technical expertise but need help with marketing. Instead of having our teams invest significant time in guidance, we direct partners who leverage Dell Technologies offerings to the partner demand generation center. Accessible from the Dell Technologies partner portal, the partner demand generation center provides tools for simplifying the management of campaign calendars, product rebates and client relationships. Up-to-date market insights and solution trends also help teams quickly establish sales priorities as well as prospective customers to maximize efficiency.Being able to give our reseller customers access to the partner demand generation center improves our competitiveness and value, with almost no effort by our teams. And our partner customers gain expert marketing insights and management tools without having to add people or software.Saving time with on-demand informationThe other tool our engineers, specialty teams and sales representatives use all the time on the Dell Technologies partner portal is the knowledge center. It’s where they go whenever they need to learn, put together training and stand up a demo involving Dell Technologies products. That’s because they can quickly get answers to questions like, “What’s the Dell portfolio of solutions that enable AI, security, cloud and digital transformation?” And unlike results from a web search, they know they can trust all of the information. Minimizing costs with ready-to-go contentSuccessful marketing campaigns require a lot of communication and strategy. To save time and cost, our resellers and our internal teams take advantage of ready-to-go resources available through the digital marketing tool on the partner portal. It provides marketing campaigns, playbooks, email messages and web pages that individuals can publish as is or customize as they wish. By taking advantage of the digital marketing tool and not having to start all our efforts from scratch, we’ve improved our marketing efficiency by 25%.Boosting agility drives growthAgility has always been important for success. However, it became critical when COVID-19 hit. The playbooks and other resources on the Dell Technologies partner portal helped us rapidly shift our marketing strategies and generate new business by hosting effective virtual events. We’re also developing offerings to help our partners drive growth. For example, in this quarter, we’re hosting a comprehensive social-selling boot camp to help them build up core competencies within their sales organizations by leveraging all the content that Dell provides.The partner portal is really a one-stop shop for all of us to add value to our customers — and grow our Dell Technologies business. Shannon van den Bosch is Manager of Vendor Business at Tech Data, responsible for overseeing the creation and execution of go-to-market strategy, customer outreach, enablement support, and operational efficiency. With more than 9 years of business and marketing experience in the IT Channel, Shannon leads with a customer-centric, outcome-driven methodology. Shannon is a graduate of Miami University (Ohio), where she majored in political science and marketing.last_img read more

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Canadian couple condemned for allegedly jumping vaccine line

first_imgVANCOUVER, British Columbia (AP) — Public condemnation is growing over a wealthy Vancouver couple who allegedly flew to a remote Indigenous community in Yukon Territory to get vaccinated for the coronavirus. Federal Indigenous Services Minister Marc Miller said Wednesday that he is “disgusted” by the purported actions of Rodney Baker and his actress wife, Ekaterina. They have been issued tickets under the Yukon’s Emergency Measures Act and face fines of up to $1,000 Canadian (US$783) plus fees. Baker resigned on Sunday as Great Canadian Gaming Corp. president and chief executive after a media report on his actions.last_img read more

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Wisconsin Assembly halts vote on repeal of mask mandate

first_imgMADISON, Wis. (AP) — The Republican-controlled Wisconsin Assembly has backed off on voting to repeal Democratic Gov. Tony Evers’ mask mandate. The retreat Thursday came in the face of broad criticism from the state’s health, school and business leaders and out concern the move would jeopardize more than $49 million in federal food assistance. Assembly Speaker Robin Vos says he still believed the Assembly would vote as soon as next week to repeal the mask mandate. The abrupt change in direction for the Assembly came after news broke hours before the scheduled vote that it would jeopardize federal food assistance for low-income people.last_img read more

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NFL scrambles to keep charitable Super Bowl events in Tampa

first_imgBefitting the championship game of the nation’s most popular sport, the Super Bowl is about more than football. Who wins the NFL championship is what fans remember most. For hundreds, maybe thousands of others, the legacy of the Super Bowl stretches far beyond the field. During the pandemic, staging the league’s annual charitable and community efforts before and during its final game has called for some scrambling. The NFL is determined that those initiatives remain impactful in the Tampa Bay area.last_img read more

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