core tip: with the rapid rise of the domestic luxury market, many industry issues will also be exposed, fake, super A commodity flooding has become China’s luxury market criticism.

with the rapid rise of the domestic luxury market, many industry issues have been exposed, fake, super A commodity flooding has become China’s luxury market criticism. The luxury goods business platform, overseas purchasing, micro business and other emerging channels become the hardest hit by the sale of fake luxury goods. In this regard, the Ministry of Commerce, the China Institute of international trade credit work on China’s emerging channels of luxury depth research, the final election of trustworthy integrity of the enterprise, establish industry benchmark.

according to the World Customs Organization estimates that the European brands suffered losses of $7 billion 500 million per year due to fakes, fake fashion industry accounted for 10% of global trade. This means that every 10 fashion goods, there will be 1 fake. In China, the situation is more serious.

it is reported that China’s online shopping luxury domestic market capacity of nearly 10 billion yuan, including Jingdong, jumei.com, Tmall, Alibaba occupy high share. However, the high rate of fake platform above, informed that more than 80%.

it is understood that, for China’s luxury market fakes flooding problem, the Ministry of Commerce, the China International Trade Association Credit Work Office set up industry integrity of the enterprise benchmarking aims to regulate the industry as a whole. After careful work and research, including the transfer of industry and commerce system and punishment record "3· 15" complaint records, directly on the site to buy goods sent to the relevant agencies to identify a number of links, access to consumers, visits to enterprises, visited brands etc.. The Ministry of Commerce, China international trade association credit office of research carried out for thousands of domestic luxury electric providers, ultimately Fifth Avenue luxury goods issued by the Ministry of Commerce talent shows itself, the "good faith enterprise" honorary title.

this, Fifth Avenue luxury network CEO Sun Yafei said over the years, Fifth Avenue has more than 300 international top brand formed a close strategic partnership, with brands and agents authorized cooperation, to ensure the quality of goods. And a lot of goods can be carried out to the maintenance of the brand store or even direct delivery, part of the line to achieve a unified O2O model. At the same time, Fifth Avenue has been with Chinese bank, ICBC, China Merchants Bank Private Banking Department and China international aviation and other high-end customers, good reputation, is the industry’s best reputation of business partners.

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